A new restaurant opened in south Fargo the month of October in 2015, which focused on a niche category of classic southwestern flavors to our frozen Midwestern community. Barbacoa offers unique Tex-Mex and South American inspired cuisine you won’t find at any other restaurant in the area. Located on the corner of 32nd Avenue and 42nd Street South, the owners are hoping Barbacoa will be a big hit.
“Barbacoa is a one-of-a-kind restaurant in the Fargo/Moorhead area – blending the best of southwest, Tex-Mex, and Texas BBQ cuisine with signature dishes from throughout Central and South America. We boast a craft cocktail list that complements the food style, as well as a wine list made up of entirely Spanish and South American wines, many of which are not available anywhere else in the state,” said Dan Hurder, owner of Barbacoa.
In addition to Barbacoa, Hurder also owns popular downtown Fargo eateries Monte’s and The Boiler Room. After successfully working with Absolute Studios to build The Boiler Room brand from the ground up, Hurder trusted Absolute to do the same with Barbacoa. The logo I developed was hand-picked from the array of options we put forward. Once the logo, color palette and other branding elements were decided on, I worked alongside a team of 2-3 other designers to give Barbacoa a fiery southern look that represents what they have to offer. Absolute Studios also created their website, barbacoafargo.com.
Completed: Oct 28, 2015
Client: Barbacoa
