B.J. Larson Remodeling Co., is a dedicated contractor in the MN metro area providing their clients with innovative construction, remodeling, design services, top quality materials, high quality craftsmanship, and unsurpassed customer service on every remodeling project they do.
Though they are a small, they have an established presence and reputation for honest, ethical business practices and quality workmanship throughout the Minneapolis, Minnesota area and have been in business since 1981. they take great pride in every remodeling job they do and strive to exceed their client’s expectations on a consistent basis.
I was tasked to rebuild their their website from the ground up, much like typical jobs they get themselves. I scheduled a kick-off meeting to go over mood-boards and review competitor sites to get a grasp on what direction they would like to take. I then began mocking up wireframs in Sketch and Photoshop to sitemap out a preliminary look-and-feel to what I would rebuild in WordPress.
In conjunction with this, we came to the conclusion that their old logo needed a heavy refresh and we decided to lean into their slogan “Quality built to last the test of time.” It is symbolic of the ancient Mesopotamia era when Egyptians built their long-standing pyramids that weathered the elements. This logo/icon is their single most important visual asset.
Lastly, I built a new Brand Kit or Style Guide to refine the colors we’d use in their website as the basic framing and structure of their site were in place and they were happy with it’s functionality. The creative process takes time and isn’t always streamlined. It’s sometimes quite messy which kind of makes it beautiful once the final product is complete and new clients they have never had before begin rolling in. We had approximately 3-4 meetings in person and a handful of calls to really get it right to ensure a successful web launch.
What used to be a word of mouth business now approached the 21st century to really stand the test of time.
B.J. Larson Remodeling Website: bjlremodel.com
Completed: May 30, 2018
Client: B.J. Larson Remodeling
Not only did I design this website from the ground up within WordPress utilizing Sketch for wireframing and prototyping, I also built an entire brand identity style guide to help their company make changes to their own website or social media pages. This ensured that their branding remained consistent throughout and as a referance to quickly re-download their fonts, brand marks, logos, or information to get access back into their WP website. Overall it was a very successful project and the clients were pleased with the outcome.
