When I was initially brought into the fold at Sportradar, we were called Sports Data and needed to be rebranded as Sportradar. It very much had a start-up feel and I was tasked to help out where I could. I worked with a contract web designer and learned a lot from him before taking over full duties to manage the US Sportradar website around 2017 during the first rebrand. That rebrand didn’t go over as well as it should have so we hired an agency to help us out with the rebrand we’re using to this day utilizing our SR Dark Blue and Accent Red. I rebuilt the website and we launched the new one around 2018.
Once our company went public, there was a need to make a global website so I handed off my duties to the web dev team which relaunched a new-look and reskinned site around 2023. The architecture and layouts are quite different from the ones I did so they likely started from scratch and referenced my designs where needed.
Completed: Jan, 2016 – Jan, 2023 (Web Management)
Client: Sportradar
Wayback Machine Internet Archive
Use the Wayback Machine to view how the Sportradar website has changed throughout the years.
I created the majority of the assets used on the website in the early years of working at Sportradar, but as our design team grew some of those duties were handed off. My favorite designs were doing hero banners as those were the first thing you’d see on the homepage.
