For this extensive project, I built up a lot of assets to be used to market our Insights product. We sent out email blasts, pushed out social media posts, as well as pitch decks to the leagues to effectively show how Insights helps convert fans into superfans thus making those that are interested in betting into repeat bettors. This was a really effective campaign for a quick 4-page booklet.
Completed: March, 2022
Client: Sportradar | Insights
Please find above the PDF Insights in Action: A Day in the Life of a Sports Fan.
In many instances, we did not use every Photoshop mockup or asset I created either due to NIL (Name, Image, and Likeness) or it didn’t quite fit what the Marketing Manager was trying to get across. Here are some assets above and below that were used in our socials or were used elsewhere during the campaign if they didn’t make the cut to the final booklet.
