Sportradar’s FanID NBA Dynamic Ads sit at the intersection of sports data, audience targeting, digital advertising, and personalized fan engagement. I was tasked with creating mockups to pitch to NBA reps on how to achieve a mutual goal to enhance our league partnership or relationship and help brands collect first-party data and information that fans voluntarily provide about their interests and preferences. We mainly wanted to build a better understanding of audiences through cool UI/UX designs that keep fans engaged via live data in conjunction with Car Brands, Service Brands, or Food Brands.
Completed: March, 2026
Partnership Activation: Sportradar | NBA
The final product designs were highly effective and a template for future clients or partnerships with other leagues like the NHL or NFL.