This was a unique design opportunity to flex my design muscles and create a mockup within Peacock’s existing streaming platform. The goal was to integrate our new Sportradar GameFrame AI-powered broadcast solution into the hero header to create interest and persuade users and fans to tune in. This live sports product transforms live NBA player-tracking data into dynamic video graphics. GameFrame helps broadcasters and media platforms bring fans closer to the game and I was a piece to the puzzle to testing out options on how to use it.
Completed: June, 2025
Partnership Activation: Sportradar | NBA
Peacock
Sportradar GameFrame brand activation mockups. I mainly used Photoshop to create the overlays and After Effects to show off the motion video our teams created.
See below a close-up of how this product could be viewed in your everyday streaming platform.
Xfinity
Here's another brand activation I did to pitch to Xfinity. Again the goal was simply to create more brand engagement through utilizing our sports data APIs in traditional ad marketing or Digital Out-of-Home media display screens. See the below examples from this campaign.
